Inspired by Amy Mcarthy
https://www.eater.com/2019/3/22/18277582/7-eleven-healthy-food-organic-slurpees-lab-store
The organic food market is currently worth upwards of $45 billion and 7-11 wants a share of this pie!
A store in Dallas is being used as a prototype of things to come for 7-11 where Slurpees and Hotdogs are being replaced by Superfoods!
The new store
Right next to the roller grill of hot dogs, sit warmers full of soups like vegetarian tomato basil and gluten-free chili.
Across the aisle is the “better for you” refrigerator case, filled with grab-and-go lunch items: sandwiches, salads, and plastic bowls filled with a “seasonal blend” of mushy kiwi, grapes, cantaloupe, strawberries, and a single pineapple spear. Thanks to the current dominance of the keto trend, hard boiled eggs; portion-controlled packets of cured meats; cheeses; and cured meats wrapped around cheeses are abundant.
Slurpees are getting the health treatment - and will be just another way to get in your daily dose of superfoods.
Milkshakes are being replaced with Soylent, and every Red Bull is being replaced with 7-Eleven’s locally-sourced kombucha.
Our favourite fried tortilla chips are being replaced by the gluten-free granola instead.
Fruit and hard-boiled eggs is replacing Nachos!
Heaven help me !!
What would you rather have.... the sugar laden slurpee , a bag of salt and vinegar kettle chips and a mars bar (eaten and drunk in same mouthful) or kombucha and a carrot stick!
I want a 7-Eleven that doesn’t judge me or think I should eat better, especially when I’m laden with beer at 2 a.m. and in desperate need of a chilli hot dog and a Fanta slurpee - devoured before I have even returned to my car!
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